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You got April fooled! The best prank this week was our ‘scented wardrobe’!
Maatkasten Online turned 9, and we celebrated in a very original way. On April 1st, we launched the revolutionary ‘scented wardrobe,’ tricking many people into believing this new scent technology would soon be available for their homes.
The joke went viral!
The scented wardrobe may have been a prank, but the idea behind it wasn’t so crazy: a wardrobe that not only looks beautiful but also emits a subtle fragrance. Each cabinet color was paired with a matching scent. Some customers even wondered if this could become reality one day.
The joke spread like wildfire! Many customers eagerly asked when they could order this innovative wardrobe. To make it even more believable, Anneleen De Schutter joined the campaign, creating convincing videos where she enthusiastically talked about the ‘scented wardrobe.’ This made even more people fall for the prank, causing it to spread rapidly.
“The reactions were amazing! We fooled a lot of people, but at the same time, we wanted to showcase what we truly do: innovate,” says Emilie Deboo, our Operational Manager. For nine years, we’ve been creating wardrobes that perfectly match our customers' needs. We combine functionality with sleek design and continuously strive for improvement.
You got April fooled! 🥳💙
